Our Bridal Collection offers a new and thoughtful approach to traditional ceremony jewelry. Every piece is handcrafted in Downtown Los Angeles, using 100% recycled gold and consciously sourced diamonds.
The Butterfly Collection
Luxury with a Story
Thoughtfully designed styles that transition effortlessly from everyday pieces to milestone moments, destined to become cherished heirlooms passed through generations.
Special Collections
TESTIMONIALS
Love Stories
“I can't recommend BaYou enough! Their unique, timeless pieces are sustainable, ethically sourced, & support an amazing small business. It’s changed how I buy jewelry, & I always get compliments! Unmatched!”
Caroline R.
Florida, USA
"I wanted to use the opportunity to tell you that I always feel very valued as a customer when shopping at your small business and I can’t wait to support your Business again in the future! Everything in your store is so beautiful and I have not yet found any jewellery that even compares!"
Kathi F.
Germany
I loved working with this incredible company to create my beautiful custom necklace with each of my children’s birthdays! Their customer service team was so responsive and I really enjoyed the design process. Now I have something I will pass down to my daughter someday!
Erika R.
Ontario, Canada
Let's get social
Join Our Story
BaYou is founded, owned, and operated by a small but passion driven team of women. Join us on social media for our story of consciously designed & created fine jewelry, meant to be worn with love & passed down for generations.
Luxury with a Story
Jewelry to Regenerate
All of our jewelry is handcrafted using recycled gold while prioritizing conscious gemstone sourcing and sustainable manufacturing practices. We take great pride in working with vendors across the US and around the world who share our same values, from fair trade sourcing, working directly with family owned mines, choosing a supplier who uses hydropower to grow diamonds above ground, striving for a circular supply chain and beyond. The future is a precious resource, and we are committed to caring for the planet.
Conscious Sourcing
In 2017, we partnered with Dell to extract gold from old computer motherboards, a novel application of e-waste that is 99% more environmentally friendly than extracting gold from the earth. BaYou jewelry is made with 100% recycled gold, including refined gold, vintage gold, and gold from tech.
In 2017, we partnered with Dell to extract gold from old computer motherboards, a novel application of e-waste that is 99% more environmentally friendly than extracting gold from the earth. BaYou jewelry is made with 100% recycled gold, including refined gold, vintage gold, and gold from tech.
Sustainable Production
We currently work with a number of manufacturing partners and small jewelers across and outside the US that share with us their practices in place to ensure ethical and sustainable production within their facilities.
We currently work with a number of manufacturing partners and small jewelers across and outside the US that share with us their practices in place to ensure ethical and sustainable production within their facilities.
Diamonds & Gemstones
We offer our clients the option to choose between a conflict-free traditionally mined diamond, an ethically sourced gemstone, or a carbon neutral diamond grown above ground.
We offer our clients the option to choose between a conflict-free traditionally mined diamond, an ethically sourced gemstone, or a carbon neutral diamond grown above ground.
Making an Impact
Every order gives back: from planting trees, to cleaning our oceans, to providing access to clean water, to seaforestation, to offsetting carbon emissions.
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Every order gives back: from planting trees, to cleaning our oceans, to providing access to clean water, to seaforestation, to offsetting carbon emissions.
"The dream is to create jewelry that is circular in it’s approach by using as many repurposed materials as possible, while continuing to prove that luxury and sustainability can come together as one."
Nikki Reed
Founder
AS SEEN IN
Nikki's Jewelry Box
Browse current favorites handpicked by our founder, Nikki Reed. Each piece reflects her heart and style, from timeless classics to brilliant statement pieces.
See what she's wearing
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