Complimentary shipping within the USA on orders $250+
Luxury with a Story
BaYou with Love is a conscious luxury and lifestyle brand focused on sustainable fashion and production within fine jewelry, apparel, home, and beauty. Founded and run by designer, actress, and environmentalist Nikki Reed, BaYou with Love creates luxury with a story through hand-crafting our fine jewelry with the planet in mind, using repurposed gold, silhouettes inspired by nature, and manufacturing partners that share our commitment to sustainability. Our brand focuses on organically inspired designs, conscious sourcing, sustainable production, and supporting local artisans to reflect a beautiful world in which we continuously reuse resources and work towards zero waste.
OUR STORY
We merge thoughtful consumerism with effortlessly chic style.
MADE WITH LOVE, FOR YOUR STORY OF LOVE™
Our Design Process
BaYou with Love creates earth-conscious heirloom pieces that you can live in; pieces that are meant to be worn with love and passed down for generations. From everyday favorites, to bespoke jewelry, to brilliant bridal rings created with the planet in mind, every piece has a story.
About the Founder
BaYou with Love was founded in 2017 by designer, actress, and environmentalist Nikki Reed. Driven by her deep commitment to sustainability and eco-conscious living, Nikki created a fine jewelry and lifestyle brand rooted in one core belief: that our planet is a precious resource and it's our responsibility to protect and preserve it for future generations.
BaYou is proudly female founded, and operated by a small team of creative, consciously-minded women. Together, we bring a shared passion for sustainability; every product crafted with intention and care reflecting Nikki’s deep respect for the planet.
Every purchase = direct impact
Your Purchase
Makes a Difference
In 2022, we partnered with Greenspark to take action and make a lasting impact with every order. Each purchase gives back from planting trees, to preventing plastic pollution, to offsetting carbon emissions, and supplying clean water. Collectively, our customers have made a profound impact on our planet.
18k+
Total trees planted
66+
Tonnes of CO2 offset
550+
Days of water supplied
Our Conscious Efforts
Jewelry to Regenerate
All of our jewelry is handcrafted using recycled gold while prioritizing conscious gemstone sourcing and sustainable manufacturing practices. We take great pride in working with vendors across the US and around the world who share our same values, from fair trade sourcing, working directly with family owned mines, choosing a supplier who uses hydropower to grow diamonds above ground, striving for a circular supply chain and beyond. The future is a precious resource, and we are committed to caring for the planet.
Conscious Sourcing
In 2017, we partnered with Dell to extract gold from old computer motherboards, a novel application of e-waste that is 99% more environmentally friendly than extracting gold from the earth. BaYou jewelry is made with 100% recycled gold, including refined gold, vintage gold, and gold from tech.
In 2017, we partnered with Dell to extract gold from old computer motherboards, a novel application of e-waste that is 99% more environmentally friendly than extracting gold from the earth. BaYou jewelry is made with 100% recycled gold, including refined gold, vintage gold, and gold from tech.
Sustainable Production
We currently work with a number of manufacturing partners and small jewelers across and outside the US that share with us their practices in place to ensure ethical and sustainable production within their facilities.
We currently work with a number of manufacturing partners and small jewelers across and outside the US that share with us their practices in place to ensure ethical and sustainable production within their facilities.
Diamonds & Gemstones
We offer our clients the option to choose between a conflict-free traditionally mined diamond, an ethically sourced gemstone, or a carbon neutral diamond grown above ground.
We offer our clients the option to choose between a conflict-free traditionally mined diamond, an ethically sourced gemstone, or a carbon neutral diamond grown above ground.
Making an Impact
Every order gives back: from planting trees, to cleaning our oceans, to providing access to clean water, to seaforestation, to offsetting carbon emissions.
LEARN MORE
Every order gives back: from planting trees, to cleaning our oceans, to providing access to clean water, to seaforestation, to offsetting carbon emissions.
our materials
Sustainable, Ethical,
Recycled Gold
Recycled metals go through a refining process that separates them from their accompanying alloys, reducing them down to pure gold and platinum. Because our recycled and re-refined gold is refined back into its pure elements, it contains the same properties as newly mined gold—without the negative environmental consequences.
PAST & CURRENT PARTNERS
In Good Company
We believe in a world where we continuously reuse resources and work towards zero waste. We strive to work with partners that share those same values, and believe a transparent supply chain is the key to a sustainable future.
Dell + BaYou
Learn more about our partnership with Dell and their circular gold supply chain
“BaYou with Love is more than my passion. It is the embodiment of a lifelong commitment to sustainability and the fight to repair our planet from the disastrous effects of climate change. This brand represents the impact each of us can make through sustainable fashion and conscious consumption, transforming everyday choices into opportunities for positive change. Together, we can create a better world for ourselves, our children, and future generations.”
“BaYou with Love is more than my passion. It is the embodiment of a lifelong commitment to sustainability and the fight to repair our planet from the disastrous effects of climate change. This brand represents the impact each of us can make through sustainable fashion and conscious consumption, transforming everyday choices into opportunities for positive change. Together, we can create a better world for ourselves, our children, and future generations.”
Let's connect
Join Our Story
BaYou is founded, owned, and operated by a small but passion driven team of women. Join us on social media for our story of consciously designed & created fine jewelry, meant to be worn with love & passed down for generations.
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